Seamless

How New York Eats

Challenge: Seamless had run a successful OOH campaign called “How New York Eats,” which the brand wanted to extend to social, but the creative—while memorable—was clearly meant for OOH only.

Solution: If you’re ordering Seamless, you’re eating based on delivery radius, so we focused the social extension of the campaign on the neighborhoods of NYC. Aside from a docu-style videos that highlighted some of the best dishes on the app, we created custom illustration badges for every neighborhood in New York and tailored all copy to the different experiences you may have across the city.

Role: Copywriter