Grubhub

Challenge: Grubhub was set on being an innovative player in both the social media space and the food space.

Solution: Along with its business as usual content, which consisted of at least one Instagram post and two tweets per day, we stayed at the pulse of social content trends, publishing one of Facebook’s first-ever Canvas ads and earning media mentions (Digiday and MediaPost) for our quick use of Snapchat Spectacles. (Yes, I stood in line for five hours to get my hands on them. Yes, I gave an on-camera interview about it for ABC Eyewitness News.)

Instagram Copy

Snapchat & Facebook Ads

Role: Copywriter