BrightFarms

Challenge: This hydroponic salad company has created a scalable model for the future of sustainable local farming. It’s eliminated time, distance, and costs from the food supply chain by financing, building, and operating local greenhouse farms in partnership with supermarkets, cities, capital sources, and vendors. The brand’s story is a bit complex, so on social media, we wanted to find which messaging point resonated best with the target audience.

Solution: We created :30 videos for each of the three messaging streams (fresh, simple, local) and used ThruPlay data to measure which story kept viewers interested the longest. We then followed up with link ad cut-downs to measure which message drove the most purchase intent.

Organic Content
No pun intended.

Roles: Associate Creative Director, Content Strategist, Copywriter